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This Privacy Statement describes the types of information we collect from you when you visit or order products from our site, and explains what we do with that information. This Privacy Statement is effective as of August 1, 2007 and will remain in effect until we replace it.

Information Collection & Use
If you purchase a product or service from us, we request certain identifiable (personally or corporately) information from you on our order form or from users at several points on the web site. You must provide contact information (including, but not limited to, name, email, and shipping address) and financial information (which may include, but is not limited to, credit card number, expiration date, etc.). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you. MODO Eyewear is the sole owner of the information collected on and

Surveys or Contents
From time to time we may provide you the opportunity to participate in surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes demographic information (such as income level and gender). We use this information to monitor the interests and attitudes of visitors to our site and to ensure that our site provides information that is relevant and helpful.

Log Files
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information. We may use a third-party tracking service, JavaScript, pixels, or transparent GIF files. Any information we track in this manner is anonymous, limited to usage and volume statistics, and is used to provide insight into the effectiveness of our online marketing initiatives and strategies.

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site. We may link the information we store in cookies to your personal information in order to provide a faster and more pleasant online shopping experience. We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's “help” file. We set a session cookie to store your passwords, so you don't have to enter it more than once per session. Persistent cookies enable us to track and target the interests of our users to enhance the experience on our site. If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests, surveys and online shopping will be limited. This privacy statement covers the use of cookies by this site only.

Special Offers and Updates
If you choose to order a product from us through this site, we will occasionally send you information on products, services, special deals and promotions. You may, however, choose not to receive these types of communications. Please e-mail and request to opt-out of receiving information from MODO Eyewear.

Customer Service
Based upon the personally identifiable information you provide us, we will communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.

Supplementation of Information
In order to provide secure and convenient online ordering, we use third-party vendors to verify your credit card information and billing address.
Information Sharing and Disclosure
We are required by applicable federal and state law to maintain the privacy of your health information.

Aggregate Information (Non-Personally Identifiable)
We share aggregated demographic information about our user base with our agents, including agencies or third-party vendors used to aggregate demographic information, provide marketing analysis and consult on advertising strategies. This information does not identify individual users. We do not link aggregate user data with personally identifiable information.

Personally Identifiable Information
When you order a product from this site, or fill out a survey or contest entry on this site, we share your personally identifiable information on this site after verbally confirming our intention to do so. We may also share your personally identifiable information in marketing efforts that we may utilize at some future time. MODO Eyewear will occasionally send you information on products, services, special deals and promotions in which you might have an interest. MODO Eyewear’s use of your information will be limited by the terms of this Privacy Statement in the same way that our use of your information is limited. If you do not wish to receive communications from MODO Eyewear, you may choose not to allow us to share your information. Please send a request to “Opt-out“ to Other than with our agents and partners, or as otherwise provided in this Privacy Statement, we do not share your personally identifiable information with third parties.

We use an outside shipping company to fulfill orders, and credit card processing software to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes. We will also share your personally identifiable information with third parties who assist in aggregating data relating to the purchase of goods from our website, the redemption of special website offers and promotions, and other similar transactions in order to analyze trends and improve our marketing efforts. Although the information shared with these third parties necessarily contains personally identifiable information, such personally identifiable information is not present in the reports they generate.

Legal Disclaimer
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

Choice and Opt-out
We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes and of receiving our promotional communications. You can indicate your preference on our email communications by simply titling the email with “Opt-Out” and sending it to to unsubscribe. You will be notified when your personal information will be collected by any third-party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Links to Other Sites
This privacy statement applies only to information collected by this Web site.

Access to Personally Identifiable Information
If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by contacting our Customer Support by telephone, e-mail or postal mail at the contact information listed below.

The security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can email us at

Changes in this Privacy Statement
If we decide to change our privacy policy, we will post those changes to this privacy statement, which is linked from the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us
If you have any questions or suggestions regarding our privacy policy, please contact us at our corporate office:

MODO Eyewear
594 Broadway, Suite 801
New York, NY 10012
800 223 7610

Copyright © Modo 2008